Grace Loves Lace to Open Wedding Showroom in Nashville

Nashville will soon become part of "the land down under." Brides-to-be across Music City can begin searching for their dream wedding gown because Australian bridal brand Grace Loves Lace is opening a showroom on July 22, 2021.

The 12 South location will be the eleventh to open in the United States and the sixteenth to open worldwide. Grace Loves Lace is globally recognized as a powerhouse bridal brand known for its sophisticated designs and signature stretch lace. Each dress is handcrafted in the beachside town of Burleigh Heads, Australia.

Megan Ziems, the brand's Founder and Creative Director, says the reason for opening the Nashville location was driven by overwhelming customer demand. 

​"The modern, down-to-earth dresses and laidback Australian aesthetic will resonate with Nashville women," she adds.

photos courtesy of Grace Loves Lace

The direct-to-consumer brand became wildly popular after one of its iconic gowns became a Pinterest sensation, accruing more then 2.5 million pins. The showroom encourages brides to try on multiple gowns and take lots of photos to truly commemorate their wedding dress shopping experience. Ziems expands on this, saying, "Our appointments are personalized, comfortable, and stress-free, which is what sets us apart from our competitors."

Visit Grace Loves Lace in Nashville at:
2222 12th Avenue South
Nashville, Tennessee 37204. 

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